Get to Know Carrie Casullo

What is your current job or role?

As a Business Development Director at BI Worldwide, I help my clients translate strategic goals into actionable solutions that influence employee perceptions, change behavior and deliver measurable results. I’m responsible for marketing and business development of employee rewards and recognition programs, sales force effectiveness and optimization solutions, loyalty and consumer engagement programs and a robust wheelhouse of solutions that help drive and sustain engagement and loyalty. I work with companies to help accelerate the emotional connection between the employee and the organization, ultimately creating a workforce of not only engaged employees, but loyal brand advocates.

Who are your clients?

While working with HR leaders over the course of my career, it’s been an exciting adventure to be part of the evolution of the HR professional’s role. In light of a progressive global economy, advances in technology, societal and cultural changes and the growing diversity of a rapidly shifting workforce, partnering with HR professionals is NEVER dull and always offers the ability to learn and grow.

In your current job, what gives you the greatest sense of reward and accomplishment?

An organization that currently uses BI Worldwide solutions and technology for employee recognition sent out a service anniversary PURL to one of their more tenured employees. A PURL is a personal URL that allows employees from around the company (and social network, friends, and family), to post comments, pictures, memories, videos, etc. on a webpage which is then sent to the recipient. The outpouring of emotions and stories that were shared with this particular employee was overwhelming! Crying over the amount of love that her fellow employees shared on her anniversary, she told me that she will ALWAYS remember this anniversary and sincerely appreciates the amazing company and people that she had the pleasure of working with for so long. Hearing stories like this, every day makes me smile knowing that, in a small way, I was able to be a part of it.

What is your greatest personal or professional accomplishment?

On a personal level, being a mom to my two amazing kids has been my greatest joy and accomplishment.

With your level of experiences, what words of wisdom could you offer to someone who is working hard to make their career grow?

Benjamin Franklin once said, “Tell me and I forget, teach me and I may remember, involve me and I will learn”. Strive to always be involved and learning, it’s the greatest gift that you can give yourself and everyone you have the ability to connect with.

What have you found most valuable about being a member of PSHRM?

What’s been most valuable to me is the time that I spend with the incredible HR professionals that are members of this association. PSHRM has offered me the ability to meet with a smart and diverse group of HR professionals; all demonstrating a remarkable alacrity to share ideas and help me better understand the complexities of this profession. As a strategic partner to my HR clients, time with this group has been invaluable.

What do you enjoy doing in your spare time?

Spare time, what’s that?

If given an opportunity to do something really extraordinary or adventurous, what would it be and why?

I’m a big fan of Shark Tank and love when ordinary people raise the bar on the innovation and develop something extraordinary. I hope someday I can come up with an idea that will land me time in front of “The Sharks”.

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